The first time I spoke to Alexa, it felt like the future had arrived. I walked into the room, asked Alexa to play “A Sky Full of Stars,” and it just worked. As a product maker, it struck me that this was technology at its best—doing what the customer wants effortlessly, intuitively, and naturally—and I wanted all the technology in my life to work that way. With 600 million Alexa devices now out in the world, the latest advancements in generative AI have unlocked new possibilities—enabling us to reimagine the experience in our pursuit of making customers’ lives better and easier every day.
Today, we’re excited to introduce Alexa+, our next-generation assistant powered by generative AI. Alexa+ is more conversational, smarter, personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything. Alexa+ can manage and protect your home, make reservations, and help you track, discover, and enjoy new artists. She can also help you search, find or buy virtually any item online, and make useful suggestions based on your interests. Alexa+ does all this and more—all you have to do is ask.
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