Shopify Editions | Summer ’24

True craftsmanship lies in creating a seamless, unified experience. It’s not just about building new products and features; it’s just as important that they work together harmoniously.

Our Summer ’24 Edition is a testament to this belief, featuring 150+ updates designed to create a faster, more resilient, and more integrated platform for our merchants.

Some highlights:

Expand into new markets

Markets, formerly a cross-border selling solution, has evolved to become a one-stop shop for growth and expansion.

With our reimagined Markets as a central command center, you can customize buyer experiences for:

  • Selling internationally
  • Expanding into B2B
  • Selling in person with Shopify POS

Rather than spreading these functions across our platform as we did before, Markets consolidates everything into one location in your admin. No more navigating multiple stores or different workflows. The process stays consistent: simply create a new market, make your customizations, and you’re ready to launch.

Full featured interactive intro rollout of what is shipping for Shopify Stores inside Summer 2024

AI built for commerce

Time is the most valuable asset for any entrepreneur. That’s why we’ve embedded AI across Shopify to save you precious hours and keep your business on the cutting edge.

Media Editor

Since rolling out AI image generation in our Media Editor tool six months ago, merchants have saved over 1 million AI-generated images to their storefronts. Now, we’re:

  • Extending AI image editing to everywhere in your admin where you use images, like the Online Store Editor and Email Editor
  • Expanding it to the Shopify mobile app so you can make professional image edits on the go

AI-powered product creation

There’s an easier, faster way to add new products to your store: Magic now instantly suggests personalized and intelligent recommendations for all product categories. It will assign the right attributes to new products—like color, size, and style—minimizing listing errors so customers can easily find them on your online store, on social, and on marketplaces.

Suggested replies

Providing online shoppers with real-time answers to their questions can take up precious time that entrepreneurs are short on. For stores using Shopify Inbox, we’ll quickly suggest an AI-generated response to an incoming customer chat based on information specific to your store. Approve (or edit) the response, hit send while you have their attention, and keep on selling.


Our AI-enabled commerce assistant is in early access. Sidekick offers all the context and guidance you need to make good decisions, resolve tasks, and make the most of all the features in Shopify. Because it understands your specific products, orders, and customers, it can also help generate customer segments and guide you to insights in analytics.

Interested merchants can sign up.

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