The Celebration Starts Today πŸŽ‰ NAMM Believe in Music January 2021

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Believe in Music Week
The Celebration Starts Today

Have you built your schedule? Log in to your profile and plan your experience for the week. Watch the video below for some tips to help you get started.

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Upcoming Events

Include these exciting events in your schedule. Please note: the page links will only work if you are already logged in to your account.

GenNext Plenary

ESTA's Brewery Crawl for Behind the Scenes

Global Livestream

Careers in Music Summit

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Featured Sponsors

Martin Guitar SC-13E
We’ve built an acoustic-electric that sets you free. Play all the way up the neck. Play louder. Play longer. The SC-13E is a super comfortable, super playable acoustic-electric that removes the limits of a traditional acoustic guitar and opens the door to new musical possibilities.

Vote MIDI Innovation Awards
Discover the finalists for the MIDI Innovation Awards, and cast your vote. The public vote is open now and will close at 1:30 PM PT once all finalists have showcased their entry.

Hosted by Music Hackspace, the MIDI Association, and NAMM the final competition will be livestreamed on January 21, 2021, from 12–2 PM PT during NAMM’s Believe in Music Week.

Show Makers
Show Makers, a resource hub for the live events community, is excited to bring professional and personal development to Believe in Music Week. Show Makers’ concert industry pros will deliver curated sessions and mentoring designed to unite, uplift, strengthen, and drive sustainable growth in the world of entertainment production. Tune in for sessions on touring, careers, leadership, mental health and more. For more resources, including deeper dives on these topics, check out

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